Vexal Ecosystem
Vexal is a modular digital business platform by WILEYlabs and NADmedia. It is also an AI Visibility Platform—machine-understanding infrastructure for WordPress. Modules deliver capabilities; Applications (Hub, Workspace) orchestrate them; Platform Services provide shared infrastructure. On WordPress, modules ship as plugin packages.
Platform positioning
- Product: AI Visibility Platform
- Technical: Machine-understanding infrastructure (signals, scoring, schema, ledger, recommendations)
- Design principle: Intelligence layer, not a theme framework—works with Elementor, Divi, Astra, Kadence, block themes, and WooCommerce themes
Current ecosystem products
Vexal Hub
Control plane: Operator Console, customer Workspace, membership, machine auth, module contracts.
Vexal SmartBlocks
AI visibility, page readiness, recommendations, schema, snapshots, visibility ledger, campaigns.
Vexal Intake
Lead forms, client account portal, lead Workspace—Authentication Experience reference.
Vexal Media
Media optimization, image/video processing, metadata intelligence, site media readiness.
Vexal Portfolio
Projects, showcases, galleries, gallery types, client media uploader, media linkage.
How products connect
Hub (tenancy + Workspace + machine auth)
↔ Intake (leads module/workspace contracts)
SmartBlocks (site intelligence) ↔ Media ↔ Portfolio
SmartBlocks / Media ↔ SearchAsist Engine (AI routing)Each plugin works standalone within its domain. Integrations use contracts, hooks, and machine auth—not hard theme dependencies. Cross-product UX follows the Vexal Experience Framework.
Vexal Hub
Production control plane (vexal-hub, 0.3.007+): Operator Console, /vexal-login/, customer /vexal-workspace/, account membership, site assignment, customer admin guard, credential vault, and Intake module pulls.
Archived assumption: Older docs labeled Hub “Future / not production.” That applied before the 0.3.x Workspace and Account Management releases. Prefer current Hub docs.
Vexal Intake
Lead intake plugin (vexal-intake) with profile-driven forms and a branded client portal (/vexal-intake/account/, leads inbox). Auth Experience reference at 1.0.028.
Vexal SmartBlocks
Primary WordPress intelligence plugin (vexal-smartblocks). Delivers page readiness scoring, governed recommendations, FAQ/schema tooling, telemetry dashboards, visibility campaigns, visibility ledger, recovery & rollback, and agent intelligence surfaces.
Vexal Media
Media intelligence and optimization layer (vexal-media). Compresses and resizes images, generates alt text, converts WebP, optimizes video, scores site media readiness, and exposes Apply Fix batches. Integrates with SmartBlocks ledger snapshots and Portfolio uploader processing.
Vexal Portfolio
Structured portfolio and project intelligence (vexal-portfolio). Manages projects (jobs), showcases (public pages), gallery types, Vexal Categories, media linkage, and the client project media uploader shortcode. Portfolio Project Workspace is distinct from Hub Workspace.
SearchAsist / Vexal Engine
Backend intelligence and AI routing service layer. SmartBlocks and Vexal Media can route AI features (vision metadata, image generation, engine calls) through SearchAsist when credentials are configured in plugin Integrations settings—not in Portfolio Project Workspace.
Credential rule: API keys and processing configuration belong in Vexal Media or SmartBlocks Integrations. Portfolio Project Workspace consumes internal bridge APIs only—users should not manually assign external APIs in the workspace.
Recommended starting path
For step-by-step install, first admin visits, and per-product checklists, use the Quick Start guide.
- Install and configure Vexal SmartBlocks for visibility scoring and ledger
- Add Vexal Media when media readiness and optimization matter
- Add Vexal Portfolio when you need structured project galleries and client upload intake
- Add Vexal Intake for lead forms and client lead inbox
- Use Vexal Hub when you need multi-site tenancy, Operator Console, and customer Workspace